Tuesday, January 25, 2011

Youthful Elixir

Staying up late partying during the holidays has taken quite a toll on our skin, not to mention the skin around our eyes. To keep it looking young, eye bag-less and wrinkle-free, we recommend sleeping at least eight hours and applying eye and night creams before you sleep.

Most are fortunate enough in getting positive results with the help of any pot of eye cream. But, to those who need an extra boost, The Eye Balm Intense by La Mer may just be the solution.

People from the press and the blogosphere were invited to an intimate launch of La Mer's latest elixir at Thai at Silk in Serendra:



Pierra Calasanz-Labrador of Lifestyle Asia

Mia Borromeo of Tatler

Meryll Yan of Mega Mag

Frances Amper Sales and Nicole de los Angeles of OK! Mag

La Mer has unearthed Dr. Max Huber’s The Miracle Broth, which boasts of healing energies and skin-renewing properties of sea kelp, vitamins, minerals, and other pure elements. This, combined with state-of-the-art Marine De-Puff Fermen and exclusive Lifting Ferment, make The Eye Balm Intense’s cooling sensation work on diminishing lines and wrinkles and lessening the puffiness around the eye area.

Some of the ingredients mentioned were mixed into wheatgrass/banana shots that everyone couldn't stop taking ;) Yummy!

Guests were treated to a quick session with La Mer's beauty consultant.

Tip: When applying hand cream, rub the back of your palms together to maximize usage of this expensive cream.

As for the eye cream, Hollywood makeup artists are fans of this eye cream elixir. Green Lantern makeup artist Elaine Offers shares, “La Mer’s The Eye Balm Intense is quickly becoming a favorite staple in my makeup kit. It’s light, creamy and refreshing, and is easily absorbed by the delicate skin around the eyes. It really deflates puffiness and gives a well-rested look.”

The cooling sensation is further enhanced by the silver-tipped applicator that helps stimulate micro-circulation to help de-puff the eye area. No cream is wasted as the applicator is designed to pick up the precise amount of product needed for each application.

*La Mer The Eye Balm Intense is available at Rustan’s Department Stores.

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