Friday, December 9, 2011

Watch This

The excellent craftsmanship of Italian watch-making was proudly unveiled at the Power Plant Mall as high-end watch brand Anonimo introduced its quality timepieces to the upscale Filipino market via a cocktail evening and launch event that showcased the best of the brand’s luxurious offerings. The Florence-based watch brand was brought to the Philippines by Its ‘Bout Time Inc. (under the leadership of Soong), which operates under pioneering group Frigate Holdings.

Seen at the swanky affair were distinguished guests and notable personalities, including Frigate Holdings Chairman Wellington Soong, who has brought to the Philippines luxury car brands such as Jaguar and Maserati, his son Jason who is It’s ‘Bout Time’s Managing Director, Lovi Poe, Tim Yap, and Anonimo CEO David Cypers who flew all the way from Italy.

Founded in 1997 in Florence, Italy by Federico Massacesi, Anonimo sought to highlight and enhance the creative city’s reputation for watch-making finesse. Known to have achieved the perfect blend of tradition and innovation enhanced through quality craftsmanship, each timepiece bears the brand’s signature aesthetic: handcrafted designs and the use of unique materials to suit varying preferences and needs.

An ode to the authentic Italian military watch design, Anonimo offers an extensive range of timepiece options through its various collections: the high-performance Sports Line, the elegant Militare Line, the technologically-advanced Professionale Line and the rich and classic Dino Zei Line.


*Anonimo is now available at WASHINGTON Power Plant Mall, Rockwell Center Makati City. For more information, call +632 898 2288 • +632 836 9937 or visit

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