Monday, October 18, 2010

The SALE That Didn't Last FOREVER

One should always strive to beat his/her own record, but how can we ever top Forever 21's opening weekend event?  I couldn't sleep the night before the Mega 3-day sale—I was both (more) excited and (a bit) scared of things to come.  "Will our marketing efforts bring in the crowd?" This was the question I kept asking myself... After all, this is one of my deliverables :o

We left the store Thursday past midnight, and I woke up 7:30 a.m. and got to the store by 8:30 a.m.  Though my marketing responsibilities are over, I helped the Operations/Sales team in whatever way I can.  I've always believed that success lies in teamwork.  The morning was packed with preps, getting everyone all pumped up, and making sure everything's in order.  I was only able to step out of the store around 11:26 a.m. and saw the line outside: 

Can you see the end? I couldn't!  So I took a video instead:

I remember having goose bumps when I heard the girls running and screaming towards the store when we opened. I thought I would never experience that again, until I took this video you just watched (above).  

To everyone who patiently lined up to get in, to try on the clothes, and to pay: 
Thank you so much! We hope the long lines and the super steal purchases are worth it ;)


Kabbie said...

grabe the crowd at around 3pm! i also took a photo, its in my blog! oh, i'd like to applaud your staff for giving senior citizens the special treatment they deserve! the guard saw my mom kasi with her walker so he allowed us to go inside na without falling in line. we truly appreciate that. :)

itahl said...

wow! Congratulations for the success of the first ever Forever21 sale! Sad to say I wasn't able to visit 'coz I went home to our province.. But looking at these pictures and the video, you can actually witness that Forever21 is more than a trend that never fades away. Thanks for the pics

Jane Kingsu-Cheng said...

Awww... thanks, Kabbie! Will inform the team. This will make their day :D

Thanks, itahl! Hope you can visit us soon! :) We're cooking up something, watch out for it!


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