The City's Lucky Charm

Just watched SATC 2 (sponsored by the Velvet channel) and I am inspired to dress up more again :D  Click here to check out who I was with.  If Carrie had the three horseshoe pendants before, now she's seen wearing a big four-leaf clover diamond-encrusted pendant in most of the scenes for this one:

Here's some good news :D This pendant will be here soon!  Read on to find out how and when:


America's Style Icon, Patricia Field, and long-time partner, Payless ShoeSource, unveiled today the next item under the Patricia Field for Payless designer label—a four-leaf clover charm necklace inspired by Field's recent work as stylist and custom designer creating the fashion for the movie Sex and the City 2.

The silver-toned necklace features a four-leaf clover charm encrusted with multiple pavé-set sparkly jewels.  The charm hangs from an 18-inch delicate textured cable chain with a lobster claw clasp and a two-inch extender, allowing the necklace to be worn long or short with a range of necklines to emphasize the unique, sparkly clover charm.  The Patricia Field for Payless necklace is expected in stores, due to grand open in July in the Philippines.

"I love charms and believe in their value both spiritually and stylistically," said Patricia Field, who in addition to her styling and custom design work for movies and television, has been the stylist for Payless' TV and print ads, and store lifestyle signage for years.

"This necklace is inspired by my work styling the upcoming Sex and the City 2 movie.  The classic endurance of the lucky charm makes my four-leaf clover a meaningful and beautiful accessory for any woman," said Field. "I believe in the fashion democracy and making amazing fashion available for all to enjoy.  I also believe women should work to create their personal sense of style that tells their own fashion story.  And accessories are key in doing that and  Payless' seasonal collections offer a wide range of items for women to affordably complete a signature look, including my new necklace."

According to Payless, the four-leaf clover charm necklace is the first of additional charmed items to come from the Patricia Field-Payless collaboration.

"We love working with Patricia.  She is America's Style Icon and a tremendous design talent creating unique fashion stories covering everything from the big screen and TV to Payless stores,"  said LuAnn Via, CEO of Payless. "We are thrilled to partner with her to democratize fashion, and we are excited to bring this unique charm necklace to Payless shoppers next week."

About Patricia Field for Payless

Field has had a long-standing and close relationship with Payless for years -- styling the retailer's ads and creating capsule collections.  In 2007, when she was nominated for an Oscar® for her costume designs for “The Devil Wears Prada,” Field and Payless collaborated to create her one-of-a-kind “red carpet shoes” -- a platform heel with an ankle strap featuring an edgy mix of silver metallic and lime-colored snake skin.   The red carpet shoes became the inspiration for the Patricia Field for Payless "Holiday Red Carpet Collection" available later that year—and the Payless designer label was born. The new four-leaf clover necklace and forthcoming charmed items are the latest from the designer, available exclusively at Payless.

About Patricia Field

Patricia Field is a native New Yorker and one of fashion's greatest visionaries. She is an Academy Award® nominated, Emmy Award® winning film and television custom designer and a boutique owner with her own clothing label.  Patricia received critical praise and raised the standards for the world of television glamour when she costumed HBO's Sex and the City television series—dubbed the most fashionable show in television history.  She is an original founder and leader in the Fashion Democracy movement and true pioneer who has brought forth a new style of dressing to American women.

In the Philippines, Payless ShoeSource is exclusively distributed by Footwear Specialty Retailers, Inc. and will be opening on July 2010.

Happy Feet :D

Psst! Got this e-mail last night that Payless will be here SOON, wheeeeee :D

PAYLESS SHOESOURCE ANNOUNCES THE PHILIPPINES AS NEWEST INTERNATIONAL MARKET FOR RETAIL CHAIN

Payless and Stores Specialists, Inc. to Bring Payless Brand Promise of Affordable Fashion, Brands and Quality to Millions of New Customers in the Philippines

MANILA and TOPEKA, Kan., Dec. 1, 2009 -- Payless ShoeSource announced plans today for the continued international expansion of the Payless retail chain. Through an agreement with franchise partner Stores Specialists, Inc., (SSI), the Philippines will be the next country in Payless' strategic global expansion initiative, with the first stores planned to open by mid-2010.

Stores Specialists, Inc., has a strong background in developing well-known international brands in the Philippines, and is the leading fashion specialty retailer in the country, managing 72 well-known brands and 340 retail stores.

The two companies said they expect to start opening new Payless stores in 2010 and that the Philippines -- the 12th largest country by population with more than 97 million people, and a family-oriented culture that is attracted to affordable fashion -- appears to be a strong fit for the Payless offering and brand promise. Approximately five stores will open in the Philippines beginning mid next year, and more stores are scheduled to open in the coming years to ensure that the market is fully served. This is a multi-year transaction; additional terms were not disclosed.

In the past year, Payless has announced franchise arrangements for the company’s global expansion initiative, with six new stores now in the Middle East and stores planned for Russia next year with M.H. Alshaya Company.

"The franchise model is proving to be the most efficient way to reach more international markets with the Payless brand and all it has to offer -- great fashion, well-recognized brands and quality all at a great price," said LuAnn Via, chief executive officer and president of Payless ShoeSource. "Payless brings the know how in footwear specialty retailing, and our franchise partners like SSI bring its strong infrastructure and experience in the local region. Filipino people love to shop and have a strong appetite for American brands, fashion and footwear and accessories. Together with SSI we are truly excited to bring the Payless brand to the Philippines and to affordably serve the footwear and accessory needs of families in the country."

Through the franchise arrangement, Payless provides SSI with seasonal product assortments, as well as expertise in retail operations, merchandising, marketing and brand strategy. SSI provides retail location strategy, construction, logistics, and store training and staffing. SSI will utilize Payless' newest store format, the "Hot Zone" layout, and will purchase Payless product directly from Payless' seasonal assortment.

Like the Payless stores in the U.S., the stores in the Philippines will feature a wide assortment of shoes and accessories for the family including branded products for women, men and children covering a range of wearing occasions.

“We are thrilled to bring Payless and all it represents to the Philippine market,” said Anthony Huang, executive vice president of SSI. “As a retailer and fashion brand, Payless is doing tremendous things for people across the globe with its mission to democratize fashion and design in footwear and accessories for all to enjoy. We believe this brand promise will do well here, as it has in the U.S. and other areas of the world."

Payless and its more than 4,500-store chain has an expanding global presence today in countries and territories including the United States, Canada and in Central America, the Caribbean, South America and the Middle East.
The international franchise strategy is a significant move in expanding Payless' diversified real estate strategy that includes a well-balanced mix of mall-based stores with free standing stores and those located in lifestyle and local shopping centers.