Tuesday, June 1, 2010

The City's Lucky Charm

Just watched SATC 2 (sponsored by the Velvet channel) and I am inspired to dress up more again :D  Click here to check out who I was with.  If Carrie had the three horseshoe pendants before, now she's seen wearing a big four-leaf clover diamond-encrusted pendant in most of the scenes for this one:

Patricia Field for Payless Four-Leaf Clover Charm necklace
satc carrie 4leaf

Here's some good news :D This pendant will be here soon!  Read on to find out how and when:

America's Style Icon, Patricia Field, and long-time partner, Payless ShoeSource, unveiled today the next item under the Patricia Field for Payless designer label—a four-leaf clover charm necklace inspired by Field's recent work as stylist and custom designer creating the fashion for the movie Sex and the City 2.

The silver-toned necklace features a four-leaf clover charm encrusted with multiple pav√©-set sparkly jewels.  The charm hangs from an 18-inch delicate textured cable chain with a lobster claw clasp and a two-inch extender, allowing the necklace to be worn long or short with a range of necklines to emphasize the unique, sparkly clover charm.  The Patricia Field for Payless necklace is expected in stores, due to grand open in July in the Philippines.

"I love charms and believe in their value both spiritually and stylistically," said Patricia Field, who in addition to her styling and custom design work for movies and television, has been the stylist for Payless' TV and print ads, and store lifestyle signage for years.

"This necklace is inspired by my work styling the upcoming Sex and the City 2 movie.  The classic endurance of the lucky charm makes my four-leaf clover a meaningful and beautiful accessory for any woman," said Field. "I believe in the fashion democracy and making amazing fashion available for all to enjoy.  I also believe women should work to create their personal sense of style that tells their own fashion story.  And accessories are key in doing that and  Payless' seasonal collections offer a wide range of items for women to affordably complete a signature look, including my new necklace."

According to Payless, the four-leaf clover charm necklace is the first of additional charmed items to come from the Patricia Field-Payless collaboration.

"We love working with Patricia.  She is America's Style Icon and a tremendous design talent creating unique fashion stories covering everything from the big screen and TV to Payless stores,"  said LuAnn Via, CEO of Payless. "We are thrilled to partner with her to democratize fashion, and we are excited to bring this unique charm necklace to Payless shoppers next week."

About Patricia Field for Payless
Field has had a long-standing and close relationship with Payless for years -- styling the retailer's ads and creating capsule collections.  In 2007, when she was nominated for an Oscar® for her costume designs for “The Devil Wears Prada,” Field and Payless collaborated to create her one-of-a-kind “red carpet shoes” -- a platform heel with an ankle strap featuring an edgy mix of silver metallic and lime-colored snake skin.   The red carpet shoes became the inspiration for the Patricia Field for Payless "Holiday Red Carpet Collection" available later that year—and the Payless designer label was born. The new four-leaf clover necklace and forthcoming charmed items are the latest from the designer, available exclusively at Payless.

About Patricia Field
Patricia Field is a native New Yorker and one of fashion's greatest visionaries. She is an Academy Award® nominated, Emmy Award® winning film and television custom designer and a boutique owner with her own clothing label.  Patricia received critical praise and raised the standards for the world of television glamour when she costumed HBO's Sex and the City television series—dubbed the most fashionable show in television history.  She is an original founder and leader in the Fashion Democracy movement and true pioneer who has brought forth a new style of dressing to American women.

In the Philippines, Payless ShoeSource is exclusively distributed by Footwear Specialty Retailers, Inc. and will be opening on July 2010.


lelila said...

location of the payless when it opens in July? thanks

Jane Kingsu-Cheng said...

Here you go, Lelila :D Got this from the people of Payless Philippines:

Confirmed stores are Filinvest, SM Mega Mall, Ali Mall, Shangrila, Greenhills , Market Market, Glorietta, Rockwell, Marquee Mall, and Robinson’s Galleria. Dates are still tentative but some stores will be open starting end July onwards.


Blog Widget by LinkWithin