Getting Cozy

Back in 2003, DKNY released the Cozy—a multi-way top that has created quite a cult following. With more than 12 ways to wear them, DKNY has discovered more new options. And with these, the fashion house recently released the DKNY Cozy iPhone application, in partnership with IMI Software Inc. It’s a step-by-step visual direction on how to wear this quintessential wrap.

“We wanted to give the personal stylist experience to clients using technology that is available today. Not only is it more environmentally friendly and cost-effective, the Cozy application is always accessible and much more comprehensible than a printed guide,” says EVP of Global Marketing and Communication, Patti Cohen.

Although DKNY has already provided an online tutorial, the marriage of the iPhone and the Cozy is great for women on the go. “The Cozy application represents very forward thinking at DKNY. The hi-definition and well-crafted instructional content represents a cost effective way to deliver this message directly into the hands of consumers and staff. I expect that many other brands are going to follow suit on DKNY’s lead,” states Scott Michaels, vice president of the ATIMI Software, Inc.

For 2010, why don’t you streamline your wardrobe with the Cozy? You’ll definitely get a lot of mileage for this wrap. Plus, the iPhone application makes it an easier purchase to make, don’t you agree?
*DKNY is located at Greenbelt 5, Rockwell, and Rustan’s Makati.