Tuesday, September 6, 2011

Sparkling Creations

I attended an intimate press launch of Aura by Swarovski, a new perfume by everyone's favorite crystal.

It was held at M Cafe over a delicious lunch :)

It was a well-attended event, which was hosted by Ken of Midas Brand Management, and Jenny Yrasuegui and Celine Gabriel-Lim (their PR and Marketing arm)

Brand manager Mariless Villamar (an old colleague of mine) introduced the perfume to us. She's wearing a lovely Sassa Jimenez creation, BTW.

Also in attendance are the pretty ladies of Summit: Reggie Aquino, Eunice Lucero and Agoo Bengzon

Stef Cabal of Inquirer

Vicky Tensuan and Camille Sison of Blush mag

Fast forward to the rainy season: 
The city’s only perfume house, Art of Scent, welcomes another brand into its abode with the arrival of Aura by Swarovski. The world’s favorite crystal brand, Swarovski, together with Clarins Fragrance Group, has worked together in producing a special scent to crystallize the “gems” in sensual form. It is the aim of the two parties “to create a visual and olfactory aura of light, symbolizing the sparkle of a Swarovski crystal.”

Staying true to its sparkling personality, Aura by Swarovski is a fruity floral scent that certainly gives the wearer a fresh and feminine vibe. The light pink shade of the perfume is encased in a glass and chrome metal bottle that is embellished with a Swarovski crystal—what else, right? Along with the release of the perfume comes a mini collection of complementary cosmetics made up of lip gloss and highlighter that feature micronized Swarovski crystals and iridescent crystal shine powder.


A grand launch was also hosted by the distributors Midas Brand Management, with guests enjoying a private exhibit of creations made by established designers: 

Jun Escario presented a gown embellished with fine crystals sewn in linear patterns
aura jun

Nicole Whisenhunt showed off a sparkling bib necklace made of crystals and semi-precious stones
aura nicole

Amina Aranaz-Alunan unveiled a silk-covered clutch with encrusted crystals. The bag designer shares, “I named the bag Aura after the perfume. I wanted to create something light but super feminine just like the scent. It is made of hand-twisted Philippine silk encrusted with Swarovski crystals and a mother of pearl clasp.”
aura amina

Joey Mead hosted the short program, with brand manager Mariless Villamar introducing the first perfume of Swarovski and a speech, toast, and video reveal by Midas Brand Management/Art of Scent’s Ken Jeswani. An after-party followed shortly at Opus with the fashionable attendees:

*Aura by Swarovski is available at Art of Scent (Resorts World Manila) and SM Department Stores. The 75ml Aura by Swarovski bottle retails for P4,800, 50ml for P3,600, and 30ml for P2,900.

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