The Pearl Goes to Pampanga

Over the past year, we have come to love pearls—the golden champagne ones, to be exact. Jewelmer’s quest to educate people on a global scale on South Sea pearls has made me appreciate these nacred jewels that our country is quite known for.

Only a handful know of Jewelmer’s pearl farm in Palawan, which “is bringing the brand experience to a wider audience by opening more showrooms in the Philippines,” shares retail manager Catrina Paulino. Its latest branch at the Marquee Mall in Pampanga also showcased a pearl exhibit, which depicts the life of the golden South Sea pearls from its inception until they have been crafted into jewelry pieces. “We hope to bring this display to hotels and other premier shopping destinations this year,” adds Paulino. And while that’s still being scheduled, you can view their re-launched website for more information on our country’s finest pearls.

Hosted by endorsers Suzi Entrata-Abrera and Atty. Gaby Concepcion, the event treated guests to an afternoon of pearl appreciation, with Jewelmer models Girlie Benitez, Bianca Valerio, Melissa Frye and Isabel Roces dressed in citrus-colored gowns by Rhett Eala and wearing Jewelmer pieces.

The arrival of Piolo Pascual was a welcome surprise. The dashing actor came in a blushing pink polo with a solo golden pearl pendant as his chosen accent. “It’s an honor, it gives me so much pride to be representing not just the pearl but the Jewelmer family. It brings me so much joy to be a Filipino wearing our nations pride and representing our country and the pearl both here and abroad,” said Pascual.