Rivers are an important source of life, and Pasig River is not an exception. Pollution, overpopulation, and an increase number of informal settlers by the river banks have made the 25-kilometer river an unsightly one. It is the hope of “Kapit Bisig Para sa Ilog Pasig,” to help bring back the glory of our nation’s most prominent river by closely working with key Philippine government agencies, ABS-CBN Foundation and its key programs—Bantay Kalikasan, Bantay Bata, and Educational TV.
Last month, Kiehl’s announced their support to “Kapit Bisig Para sa Ilog Pasig,” with activities that will run all throughout the rest of the year. This month, a painting auction consists of the works of Angel Cancio, Jun Martinez, Nemi Miranda, Menchu Arandilla, Al Perez, vic Batioco, Nic Masangkay, Eric Mercado, Jun Rocha and Josef were held with proceeds going to “Kapit Bisig Para sa Ilog Pasig.” Other projects include “Bottles Recylcing Drive” with the earnings used to make bricks for relocation houses, and an in-store donation drive for the relocated families.