Tuesday, September 1, 2009

Shop and Save

Limited edition designer eco totes are up for grabs, for only P400, at the Ayala Mall concierge.

In photo (L-R): Michi Calica, Jun Escario, Randy Ortiz, Vic Barba, Louis Claparols, and Patrice Ramos-Diaz.

What better way to entice shoppers to go chic in saving mother earth than with the help of these six fashion designers: Louis Claparols, Michi Calica-Sotto, Vic Barba, Patrice Ramos-Diaz, Jun Escario, and Randy Ortiz. Each of them were invited by the Ayala Malls Group to design a reusable bag named the “Eco Tote,” with all the proceeds directed towards World Wide Fund for Nature Philippines (WWF) and the designer’s choice of philanthropic organization.

This project, Greenology, is part of a bigger and long-term project of the Ayala Malls Group. Vice President and Group Head Marivic AƱonuevo shares, “We have pioneered environmental programs in Philippine malls, and these programs have now become models in the industry. Now we’re affirming our commitment to Mother Nature by responding to the global call for sustainable living and sustainable environment. With Greenology, we have come up with an integrated approach to strengthen our environmental efforts and our campaign for sustainable development. And we would like our merchants and mall goers to be our partners in making Greenology a success.”

Vice President and COO Rowena Tomeldan adds, “We at Ayala Malls have explored ways to balance our environmental commitments with our customers’ need for a rewarding shopping experience. We’re celebrating “Greenology” through a series of earth-friendly events designed to remind everyone to take care of the environment. We urge all our merchants, shoppers, and supporters to help us make a difference for a sustainable future.”

Each of these limited edition, eco-friendly bags is sold at P400, with P100 of it going to WWF. The rest will be distributed to the designer’s supported organization: Vic Barba for Gift and Graces Fair Trade Foundation, Jun Escario for Gasa sa Gugma, Michi Calica Sotto for Earth Day Network, Louis Claparols for The Philippine Animal Welfare Society, Randy Ortiz for the shoemakers of Marikina City, and Patrice Ramos-Diaz for Haribon Foundation’s Gift of Trees project.

I want to get them all, but closest to my heart are the bags by

Louis Claparols for the many pockets he designed for his tote.

... and Patrice Ramos-Diaz. I love the fact that she used the "kumot" (blanket) as her choice of material.


Styles I Love said...

I love the Barba bag I bought! Great job by Ayala to make fashion eco-friendly! :)

alotstuff said...

nice blog and have lots of stuff here....



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