Sunday, June 14, 2009

Bagging a Homegrown Brand

As mentioned in my previous post, The Filipino Zone in Greenbelt 5 celebrated Independence Day this past weekend through special window exhibits as showcased by the shops.  If Myth had dreamy clouds as their theme, Aranaz picked our good ol' sampayan (hanging clothes lines) as their props.  Visual Merchandiser Dustin Reyes is the genius behind this concept, and displayed the designer's favorite pieces using wooden clothing pins.  

It's a retro collection from days when Aranaz was just a young "bazaarista," with bags made in between 1999-2003. 
My, how they've grown.  I'm so proud of Amina.  She and I were a tag team, styling tons of shoots for Chalk magazine back in 2002.

How cute!  Aranaz exquisitely-beaded bags and clutches were used as fascinators at the event.

Here's a close-up shot.

And while you're there, might as well check out the special "Rags2Riches and Aranaz collaboration" collection of bags made by the women of Payatas using retazo (fabric scraps from clothing factories).   They were handpicked and were given extensive training in producing these limited edition Aranaz bags, so you can be assured of top quality and craftsmanship that only Aranaz bags can deliver.  Plus, you're helping the women of Payatas, too!  Here are some of the bags that I'm eyeing.  They might be out-of-stock, limited edition pieces or made-to-order, so do inquire ;)

This is my fave clutch yet.  Pretty rosettes make me feel girly.

Another version of the rosettes, in tote style.

Can't you tell I'm a gal who loves colors? :)

Bigger rectangular totes in colorful complementary combinations.

*Aranaz RIIR photos were taken from their launch/exhibit last March at Greenbelt 5.  
*Aranaz has branches in Greenbelt 5 and Power Plant malls.  For inquiries, visit  

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